Create an identity and web presence for a unique veterinary practice.
logo development • website design + build • copywriting
Where every pet is loved
LoveWell is a new kind of veterinary practice. When you walk in the doors, you and your pet feel at home — not like you’re in a typical clinic. They wanted their logo and branding to reflect their welcoming space and warm bedside manner, while nodding to the New England Seacoast where the flagship clinic was opening its doors.
MOODBOARD
logoS. Made With love.
Taking inspiration from the LoveWell vibe and vision, we landed on an inviting color palette. LoveWell didn’t want to look like other vets, so we steered clear of maroons, hunter greens and other muddy colors that dominate the veterinary industry.
The final logo leaned into the chill Seacoast energy where the flagship clinic was opening. Sunny and bright, it stood out from not only other vets in the area, but other businesses as well.