Real oyster cult
Reach bivalve lovers with farm-fresh oysters.
copywriting • content direction • branding
The Challenge
To be honest, I had never tried an oyster before I met the Real Oyster Cult team. Now I am a super fan of these shelled beauties. R.O.C. wanted to create a seamless farm-to-table oyster delivery experience and they needed a creative team to help bring their vision to life.
OYsters, delivered
The world of oysters can be intimidating to newbies; addictive once you dive in. We made the tone approachable and fun, with lots of hot tips for people trying to find their perfect match or shucking for the very first time.
What I loved about working on this project
I found one of my new favorite foods! And I got to be part of building a brand from the ground up, bringing delectable oysters to happy customers everywhere.