Hi there.
I'm Nikki DeFeo. I do creative stuff with words, design, technology and ideas.
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Everyone has a story. Here’s mine.
I moved to NYC when I was 22 years old with a flip phone and some big dreams. I went from being an art director at a traditional ad agency to a scrappy in-house creative to a digital writer to a group creative director at one of the best shops in the crazy city I called home for 14 years. In 2015, we moved to the beautiful New Hampshire seacoast to raise our daughter among tugboats and lobster rolls. I’ve written four novels, some of which only my Mom will read. I build websites for fun on Friday nights.
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Art Director
2002 - 2004
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Art Director Copywriter
2004 - 2006
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Copywriter Strategist
2006 - 2007
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Copywriter Strategist
2007 - 2009
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Group Creative Director
2009 - 2015
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Creative Director
2015 - Present
I like to work with great brands.
Or smart brands. Or inspiring. Or smart and inspiring. Or brands that, at first glance, don't seem like the sexiest cats in the room, but end up bringing out my best work. It's these types of challenges that I find completely exciting.
The Work
I've been called art director, copywriter, creative strategist, UX designer and creative director. Heck, you can call me Kevin; I just want to do great work. I've included a smattering of some of my favorites below.
My hard skills
My intangible skills
Leader/Mentor
Eternal Optimist
Tireless Problem Solver
Tone of Voice Master